Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
creativity
VIVATONE
Brand Identity
Literature, Packaging, Promotion, Audiologist and Patient Education
SW FLORIDA
REAL ESTATE
Brand Identity
Promotion and
Direct Mail
VIVEXX STENTS
Brand Identity
Literature and Sales Promotions
BD ANESTHESIA
Corporate and Brand Identity
Advertising, Direct Mail, Promotional Campaign, Educational Materials
BARD PERIPHERAL VASCULAR
Balloon Angioplasty
Brand Identity
Promotional Campaign
INSIGHT ESP
Corporate Brochure
Original Planning and Design
BARD MEDICAL INC.
Skin and
Wound Care Brands
Direct Mail, Clinical Training, Nursing Tools
HOWMEDICA ORTHOPAEDICS
PCA and Precision Hip Brand Identity Ads
TERUMO MEDICAL
Venoect II Plastic
Blood Collection Tubes
JOHNSON & jOHNSON
Specialist
Plaster Bandages
HOWMEDICA ORTHOPAEDICS
Luhr Mini-Fixation vs. K-Wire Fixation
BD CRI
Business Care for
Health Care
BD Guardian
Protection: It's What Makes a Sharps Collector a Guardian.
OPCARE
3 Volume
Orthopaedic Nurse Manual
BD Anesthesia Products and Trays
Pain Happens: Let BD Help Ease the Pain
Direct Mail Program and Digital Promotion
IMAG History & Science Center
Corporate Identity: Be Inspired
IMAG I-Facts (Inspirational Information)
IMAG History & Science Center
Exhibit:
Snack House Landmark
Refurbish Original Sign, Life-Size Mural,Wall Display with Memorabilia
NOTE: As Creative Director, I managed and directed the creative services, copywriting, art direction, and graphic design and also provided marketing strategies and plans, corporate / brand launches, market research, and sales and marketing execution for corporate clients at my agency, ImageSmith, Incorporated, and the agencies and communication firms at which I was employed.