Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
copywriting
The ABCs of Caring for Kids
TRY US PEDIATRIC HOME CARE
Renewing Hope Renewing Life
BEHAVIORAL WELLNESS AND RECOVERY LLC.
Helping to Keep Health Care Healthy
JOHNSON & JOHNSON
Because Your Patients
Trust You to Choose the Best
BECTON DICKINSON ANESTHESIA
Clearly, the Choice Is ACOS
ADVANCED CHEMICAL OXIDATION SYSTEMS LLC
Flow for Life
BPV FLAIR
Making the Most in the Minds
That Matter the Most
IMAGESMITH INCORPORATED
Advancing Your Marketing DNA
DMA | DIGITAL MARKETING AGENCY
NovaSure:
Performance in
Perfect Balance
NOVACEPT TECHNOLOGY
Great Health Care Doesn't Just Happen; It Happens with Optimal Patient Care
OPTIMAL PATIENT CARE
Ultra Safety, Ultra Protection, UltraSite
B.BRAUN IV ACCESS DEVICE
Protection: It's What Makes a
Sharps Collector a Guardian
BD GUARDIAN BRAND
Advancing the
Delivery of Health Care
C. R. BARD
Innovation for Optimal Outcomes
IMPRA EPTFE VASCULAR PRODUCTS
Business Care for Health Care
VIRDIA CONSULTING SERVICES
Bringing Inspiration to Life
IMAG HISTORY & SCIENCE CENTER
The Intelligent Image
ELSCINT CT SCANS
Inspiration for the Imagination in All of Us
IMAG HISTORY & SCIENCE CENTER
People Helping People
JOHNSON & JOHNSON PRODUCTS INC
Conquering Inner Space
PFIZER HOSPITAL PRODUCTS GROUP
Discover Your Fun
IMAGINARIUM
Sensing the Possibilities
COLIN BP INSTRUMENTS
COPYWRITING
ACOS Advanced Chemical Oxidation Systems Brochure
The Significance of Patient Belief and Desire in Compliance
BARD Corporate Identity Brochure
Uncovering Urinary Tract Infections
DiabACE Diabetes Patient Compliance Programs
Peripheral Access Disease MD Guide
IMPRA AV Access Tunneler Sheet
Erythropoietin / Ortho Biotech
DiabACE Diabetes ProgramBrochure
BARD Corporate Alliance Brochure
ORTHO BIOTECH: Eprex Insert Ad
DiabACE Diabetes Compliance PR
PCA Total Knee Surgical Technique
BRAND NAMING
TAGLINES
WHITE PAPERS
COMMUNICATION PRACTICES &THEORIES
Innate Capacity of Communication
Characteristics of Communication
Communication, Creation, and Relation
OPTIMAL PATIENT CARE
Seven Principles of Highly-Effective Patient Compliance
Distinguishing the Components of Patient Compliance
Establishing a Continuum of Patient Compliance
Barriers and Behaviors that Thwart Patient Compliance
The Intangible Complexities of Patient Compliance
Patient Belief and Desire in Patient Compliance
Why Mere Technology Cannot Ensure Patient Compliance
Creating the Standard for Compliance Measurements
Relationships and Relatedness in Patient Compliance
HEALTHCARE POLICY
Coordinated Health Initiates the Value Agenda
INSPIRATION SERIES
BOOKS*
OPCARE: Orthopaedic Patient Care
Howmedica Surgical Techniques
Eqlipse Business Communication
Making Quality Happen
Creating Greater Understanding in Managed Care
Selecting and Evaluating Ad Agencies
Reducing the Pain and Anxiety of Injections
IMAGE: Without It, Nothing
Everywhere the Glint of Gold: A King Tutankhamun Retrospective
The Spectrum of Communication
* As Author, Co-Author, Ghost Writer, Editor, and or Contributor
Go from Good to Great
ORGANIZATIONAL
MANAGEMENT SYSTEM
Brandscape Specialists
VIRDIA COMMUNICATIONS
When Time and Drug Matter
PHARMACIA DELTEC CADD PLUS
Profit from the Partnership
JOHNSON & JOHNSON SUPPLY CHAIN
DISTRIBUTOR SERVICES
InSight ESP
THE KELLY GROUP
Quality Is in Our Blood
TERUMO
Innovation Taking Shape
ENDOLOGIX
One World
One Web
One IMS
ONE IMS
DIGITAL MARKETING AGENCY
First in Safety
BD SAFETY
The Spectrum of Communication
An Examination of Expression and Exchange
for the Value Words and Language Offer in Life
Everywhere the
Glint of Gold
A King Tutankhamun Retrospective
NOTE: As Creative Director, I managed and directed the creative services, copywriting, art direction, and graphic design and also provided marketing strategies and plans, corporate / brand launches, market research, and sales and marketing execution for corporate clients at my agency, ImageSmith, Incorporated, and the agencies and communication firms at which I was employed.